Future Trends of Mobile Internet
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Mobile is about to become the norm or even the mainstream media channel in the future Internet world. Today, in terms of semi-annual data, nearly 80% of mobile usage is already available. Although this data has been predicted to be slowly growing in the region after next year, after the hardware foundation is basically in place, the future growth of the mobile market may be transformed from the basic number into the use time, usage habits, and new ways of life.
Can the future world that has been conceived really be achieved in the next two years? Let's take a look at whether the upcoming trends can really leverage the law of market development.
Overall industry trend: the web is dead, the Internet is eternal
1. The web is dead and the Internet lives forever
When everyone is saying that the PC has entered the traditional industry, mobile is the future of the future era. With this argument, traditional PCs and Internet companies have transformed one after another. When the Internet truly became a rolled-out network, rather than a PC-side node, humans are in the era of "everywhere connected" and "everytime not connected". .
And for the marketers who are in it, they also need to get rid of the traditional data frame that competed for traffic and traffic in the past, and calculate based on massive mobile data scenarios in order to become the match point of the next mobile era.
2.Internet economy from consumer Internet to intelligent industrial Internet
Another important mobile market trend is that when mobile downstream consumption has stabilized, the Internet economy has shifted from the consumer Internet to the intelligent industrial Internet.
The larger market space may come from breakthroughs in Internet-based operations of various industries, that is, the traditional companies that have been referring to the Internet genes for Internet connection. At present, this is only an attempt by several companies, but in terms of the overall trend, this will still become the largest industry trend, and it will be the next mobile market growth point in the future.
3. Mobile "Big Finance"
In addition to clothing, food, housing and transportation, the other is finance. The reason why mobile payment has become the cornerstone of all Internet companies is that it is related to the ultimate revenue issue. After the Red Packet War years ago, the battle for mobile finance has never really stopped.
When the turmoil in the mobile payment market is approaching, the larger mobile financial war has quietly begun, and even banks that have been on the sidelines have been forced into the game. JD.com and Tencent have announced their latest mobile financial strategies. In addition, Ali, who has been deeply involved in mobile terminal, has become the key word of the market war.
Ali launched the Ant Jubao App, Tencent also recently had the Weizhong Bank APP, and JD Finance released its APP version 3.0, positioning it as a one-stop financial life mobile platform, all focusing on the mobile terminal "big financial" strategy .
Mobile devices: the shift from quantity to quality
1. The growth rate of China's smartphone market has slowed down and entered a mature stage
It is an indisputable fact that the growth rate of the Chinese smartphone market has slowed down since this year. Today, domestic smartphones are clearly necessary equipment, accounting for 90% of the total mobile phone sales.
At present, whether it is global or China, the holding of smartphones is close to saturation. The number of basic mobile devices no longer has a market-forward trend. So the public will turn their attention to the future mobile device growth point of wearable devices.
2.Wearable from quantity to quality
However, from the situation of the wearable market this year, although there are watch-type wearable devices such as Apple iwatch. But if the entire industry continues to move towards this homogenization. Although the basic number of wearable devices on the market will show a significant increase in the future, from the perspective of product diversity and characteristics, it has not been well developed.
In fact, the most important thing for wearable devices is to obtain more accurate personal information data based on the attributes that come with them. In the future, the value-added point of wearable devices should be changed from quantity to quality, and to provide users with deeper data value development. Valuable and continuous service oriented.
3.Will the tablet become the next ancient creature?
As the size of mobile phones becomes larger, the boundaries between mobile phones and tablets are becoming increasingly blurred. And the young people who use mobile phones as their main devices are becoming the backbone of society. All these factors have made the future of tablet PCs at stake. Tablet PCs once made many traditional media feel that they have found a big savior. But at present, these Traditional media need to continue to look for "new saviors."
Widening mobile form
1. The Internet of Things: from theory to the ground
The concept of the Internet of Things has been proposed a long time ago, but this year's Internet model was more of a model, so there are still many difficulties in the actual operation of all things connected to the Internet. However, from the maturity of some advanced Internet of Things models such as smart home and Internet of Vehicles this year, the Internet of Things has begun to fall from theory to reality.
At the same time, a variety of IoT applications currently use mobile phones as a variety of core control hubs, combining intelligent applications of IoT with industrial control applications, such as controlling electrical switches and door locks with mobile phones. This trend is now extending to tablets and wearable devices. There have been applications such as opening garage doors through Watch smart watches.
2.AI is not form but mind
Artificial intelligence has always been one of the greatest expectations of the future world. The artificial intelligence in those movies, whether it looks good or not, is very exciting. In real life, there are artificial intelligence robots exhibited on various booths.
But these are more technology exhibitions, and a more realistic view of the future of artificial intelligence is still focused on artificial intelligence computing. One of the hottest arguments is that the development of future search should be the best embodiment of artificial intelligence. In the mobile Internet era, searching is not simply a matter of finding information, but is a recommendation based on contextual computing.
Human beings are in the era of "everywhere connected" and "anytime not connected". Massive mobile data provides a good basis for situational computing. This is not the so-called artificial intelligence.
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