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As of the end of 2016, when WeChat has 800 million daily active users and the public account market dividend period has expired, WeChat has a huge

Is the Next Goal of Your Internet Empire? Create your own "AppStore"! The applet completes this WeChat

A perfect piece of the ecosystem! Zhang Xiaolong predicts that within the next two years, applets will replace 80% of the App market.


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WeChat Mini Program (weixinxiaochengxu), short program for short, XCX for short, English name mini program

You need to download and install the ready-to-use application, which realizes the dream of the application "at your fingertips". Users can open the application by scanning or searching.

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Why applets replace apps

Why

Six characteristics of applets

Features

线下扫码

Offline scanning

Users can use scan in the applet.

历史列表

History list

The applet that the user has used will be put into the list for the next time

对话分享

Conversation sharing

Users can share the applet or any one of them to the good

公众号关联

Public number association

WeChat mini programs can be associated with public accounts.

小程序切换

Mini Program Switch

Users can quickly return to chat while using the applet.

搜索查找

Search find

Users can search for applets directly by name or brand.

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Benefits of applets for business

Advantage

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◆ Let enterprises stand on the Internet promotion outlet

The benefits of WeChat Mini Programs are many. They are the current trend and future trends. Compared with subscription numbers and service numbers, WeChat Mini Programs are more powerful and provide customers with more comprehensive and convenient functions.

◆ Low cost of acquiring effective customers

Compared with apps, applets are much cheaper than apps, and their functions are comparable to apps. The most important point is that the cost of acquiring an effective customer is much lower than that of apps, which is a huge business opportunity for the company.

◆ Increase opportunities for SMEs

As a supplement to APP, especially for small and medium-sized applications, there is huge market space for website shopping malls or product display of small and medium-sized enterprises. Small programs can effectively reduce the investment costs of small and medium-sized enterprises, and have lower management costs than micro-stations and public accounts. Procedures are more beneficial to corporate image.

Four key application areas for applets

Emphases

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